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Salt Lake Juneteenth: 2026 Black Owned Business Expo Participant Survey

Thank you for showcasing your business at the 6th Annual Salt Lake Juneteenth Celebration & Black Owned Business Expo! Your presence was vital to fueling Utah’s premier community event for Black economic inclusion and cultural connection, and showing Utahns what Black entrepreneurial excellence, innovation, and community vibrancy truly looks like.

As we look to the future, your voice is our most valuable guide. Please take 5 minutes to share your honest insights. Your feedback is invaluable as we continue to refine logistics, amplify our collective marketing, and elevate sustainable impact for Utah’s Black owned businesses in 2027 and beyond.

Name
(Type N/A if you are a solopreneur/consultant)
Which category best describes your business?
What year(s) did you participate in the Black Owned Business Expo?* (Select all that apply)

Section 2: Overall Experience & Logistics

Please rate the following on a scale of 1 to 5 (1 = Very Dissatisfied, 5 = Very Satisfied)

How would you rate your overall experience of the 2026 Salt Lake Juneteenth Celebration?
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How would you rate the overall success of the 2026 Salt Lake Juneteenth Celebration?
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How satisfied were you with the 2026 Salt Lake Juneteenth event venue (The Gateway)?
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How satisfied were you with the 2026 application process?
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How satisfied were you with 2026 staff support and communication efforts to keep you informed throughout the process (from application to event day)?
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How satisfied were you with the 2026 set up / load-in / load-out process?
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Section 3: Return on Investment & Impact

Please rate the following on a scale of 1 to 5 (1 = Very Dissatisfied, 5 = Very Satisfied)

How satisfied were you with the 2026 Business Expo booth fees?
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How satisfied were you with the 2026 Business Expo add-on options?
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How satisfied were you with your 2026 onsite sales and/or lead generation?
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How satisfied were you with your overall 2026 return on investment (ROI) considering your total costs and time?
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Please rate the level of impact your participation in the 2026 Black Owned Business Expo had on your business in the following areas: (1 = No Impact, 5 = High Impact)

Economic Impact (Direct day-of revenue and sales)
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Impact on Future Sales (Generated leads, bookings, or projected future revenue)
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Marketing & Brand Recognition Impact (Increased visibility, social media growth)
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Networking Impact (New customer/B2B connections, partnerships)
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Community Impact (Connecting with the local community)
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Section 4: Marketing & Future Opportunities

Please rate the following on a scale of 1 to 5 (1 = Very Dissatisfied, 5 = Very Satisfied)

How satisfied were you with the promotional efforts to highlight the 2026 Black Owned Business Expo as a whole?
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How satisfied were you with 2026 promotional efforts to individually highlight your business?
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How satisfied were you with attendee engagement and turnout?
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Please rate your interest in the following future opportunities (1 = Very Uninterested, 5 = Very Interested)

How valuable would paid sponsorship opportunities be that provide your business with ongoing engagement via our website, social media, and newsletter?
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How valuable would it be to sell select merchandise on the Salt Lake Juneteenth website (with a commission going to the nonprofit)?
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How interested would you be in participating in business development workshops and/or networking events throughout the year?
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Section 5: Detailed Insights & Feedback

Section 6: Future Involvement

How likely are you to apply to participate in the 2027 Black Owned Business Expo? (1 = Very Unlikely, 5 = Very Likely)
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How likely are you to recommend participating in Salt Lake Juneteenth to another Black-owned business? (1 = Very Unlikely, 5 = Very Likely)
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Are you interested in being a member of the 2027 Salt Lake Juneteenth Planning Committee?
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